EOC Week 7 My Biggest Challenge

My biggest challenge in marketing my product will be choosing what audience I’m going to market to. This is not an easy decision. Choosing the right group of people to market to is very critical to the success of my product. The first decision I need to make is what age group am I going to market to. Obviously, because of legal restrictions the minimum age would be 21. But I still need to decide what age bracket I am going shoot for. Secondly, I need to come up with a good pitch and marketing slogan to help me compile good sales numbers. This is the most creative part of my marketing strategy. This is the component of my plan that will draw consumers to purchase my product. Being that my product is a Vodka, I can not forget that my pitch must be directed to adults over the age of 21, but still be appropriate for underage adults to see. Lastly I need to think about distribution. Where will I be selling my product? This is important because after research I may find that certain markets are “taken” up by already existing products like mine. Places like this would not be the wisest spots to go to.

Greed Is Good?

Is greed good? I think the correct answer is “to a certain extent.” Greed has some good attributes about it. It pushes a person to strive for more. Greed does not allow a person to “settle for.” Greed is the reasons some of the greatest accomplishments in the world have happened. For example, the beloved city I was born and raised in was constructed out of greed. Las Vegas. NV a.k.a. Sin City was a town constructed by the mafia. It was Italian and Jewish greed for gambling profits that led them to the state of Nevada. Now, about 100 years later, Las Vegas is considered one of the greatest cities on earth. In this case greed was good. Always wanting more can also be bad though. If someone is constantly taking more than they need it can tend to affect others. For example, Bernie Madoff is the epitome of a person who was too greedy. He stole 150 billion dollars from customers, and co-workers at his company. This affected many different people around him. Some of those people affected by Madoffs stealing went broke, lost their homes, and lost their families. This type of greed is unacceptable. This is a case where greed was horribly bad. With cases like the previous two mentioned I feel that greed is good only to a certain extent.
If I could create a “wack-me” doll in any persons image it would have to be a police officer. I am not a big fan of the police. I do understand that they are suppose to “serve and protect,” but a lot of the time they are engaged in discriminatory and illegal activities. My doll would not be based on one particular officer, but just a random cop that I could beat up when I feel upset.